Genesis Morocco: Elec Expo 2011 in Casablanca with double digit growth

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Genesis Morocco

Project Genesis is a strategic sustainable development framework for Morocco to translate from being a net importer of energy and a country facing water shortage issues, into the number one producer both of clean renewable energy and water in the region.

Sunday, October 16, 2011    <<Home

Elec Expo 2011 in Casablanca with double digit growth

Press Release /

Increasing numbers of exhibitors, rising numbers of sold exhibition space and a broad internationalisation. Against this backdrop the 6th International Electricity, Lighting, Electrical Engineering and Industrial Automation Trade Fair will be held in Casablanca. Morocco's leading trade show will be organised by Fenelec-the Moroccan Federation of Electricity, Electronics and Renewable Energies, in close cooperation with the German trade fair specialists fairtrade and their Moroccan partners Forum 7. The trade show enjoys a wide ranged conference program, and it is accompanied by a targeted media campaign. elec expo is scheduled for 22-26 November 2011 at the International Fairgrounds-OFEC in Casablanca, Morocco.

The 6th elec expo is going to be held concurrently with the 1st EneR Event 2011, Morocco's International Renewable Energy and Energy Efficiency Trade Fair. “Up to date 148 international and Moroccan market leaders form 14 countries have confirmed their participation, among them ABB, Chint, Eurosol, GE General Electric, Lapp Kabel, OBO Bettermann, Phoenix Contact, Siemens, Solarworld, Soitec and Weidmüller. This marks an increase of 30 % with the exhibitors and +25% of gross exhibition space compared to elec expo 2009″, stated Jana Hofmann of fairtrade. “In addition, China, France, Germany, Italy and Spain will be present with country pavilions. We are confident to reach our targets of 180 exhibitors and 15.200 sqm gross exhibition space until November. ”

According to Youssef Tagmouti, President of Fenelec, “the elec expo conferences deal with topics of high value for the Kingdom”s needs and priorities. For this edition, the conference and workshop program includes the German-Moroccan Energy Efficiency Conference, the French-Moroccan Conference on Renewable Energies, the Exhibitors” Forum featuring technical presentations of exhibiting companies on products and services suitable for the Moroccan market.” Further, AREA – The African Renewable Energy Alliance will schedule an AREA meeting during elec expo 2011 in cooperation with Fenelec.

Until today, the targeted media campaign reached over 1 million readers of national and international business magazines and professional journals. Press releases in three languages were published by the major multipliers of the branch, in their print- and online versions. Lots of animated banners and full page advertisements were found on the websites, in magazines and in the weekly newsletters of the leading infobrokers.

elec expo 2011 enjoys the official support of the Moroccan Ministry of Energy and Mines, Water and Environment, of the Ministry of Industry, Trade and New Technologies and of the Ministry of Foreign Trade. Official Sponsor is the Moroccan public utilities provider ONE-Office National de l’Electricité.

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About Fenelec:

Based in Casablanca, the National Federation of Electricity, Electronics and Renewable Energies today counts 320 member companies, representing more than 95% of products and services in the Moroccan energy, electrical engineering and electronics' sector. The staff of the member companies amount to more than 65.000. In 2010, the members' annual turn-over exceeded 4 billion Euros.