Genesis Morocco: Pro Americanism, with a purpose.

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Genesis Morocco

Project Genesis is a strategic sustainable development framework for Morocco to translate from being a net importer of energy and a country facing water shortage issues, into the number one producer both of clean renewable energy and water in the region.

Tuesday, June 15, 2010    <<Home

Pro Americanism, with a purpose.

On to trade. Trade has to be fair it is a sine qua non condition of sustainable development. In trading energy and water as well as agricultural products and derivatives, countries should ask the fair price for the goods. Making sure that they get their fair share. Project Genesis Morocco or its larger brother, DESERTEC, constitute investment opportunities in both technology and market share. As the rule still applies in developing economies, its pretty much first come, first served.

I have this advice for anyone interested in renewable market share in the coming century in our part of the world, do it now, do it fast, do it big.

Americans were quick to seize the opportunity or part of it here in Morocco, as the visit by Sec State Clinton indicates. The Genesis Project extended to UMA (Union of the Arab Maghreb) could be a venture that involves Morocco, Mauritania, Algeria, Tunisia and Libya.  A much needed structuring framework for the whole region, one that the UMA as an ensemble can pull if backed by a partner with state of the art technology, one that has experience running large scale programs. 

After all, why leave DESERTEC and its revenues to the Europeans... Why not go it alone, invest massively with the U.S. as a stakeholder, in technology, know how and even capital through concessional loans. A partner that demonstrated its ability to  implement massive, complex programs, in a timely way, such as the Apollo program.

The target markets, Europe and MENA are worth billions in projected revenue. Those are much needed jobs, here, in the region and in the U.S.

Visual: Samurai face mask detail by Silesky /click visual to enlarge.